NATIONAL CIDER MONTH

Retailer Benefits

Why Retailers Should Celebrate NCM


The cider industry is always worth a cheers to, but National Cider Month is the ultimate time for retailers to celebrate the cider-loving season with consumer interest increasing in the fall. Here are some reasons for your retail locations to participate this year:


  • Drive category growth during peak season   
  • Turn-key marketing materials and POS   
  • Boost basket size with cider pairing suggestions   
  • Access special NCM promotional opportunities   
  • Tap into national promotional momentum

  • Drive foot traffic with special releases and events   
  • Create excitement around seasonal offerings, capitalizing on autumn seasonality and harvest celebrations, while meeting consumer demand for local, craft beverages    
  • Cultivate reputation as cider destination   
  • Increase staff knowledge and confidence in cider category   
  • Strengthen relationships with local and regional cideries and distributors  

  • Benefit from cider’s higher margins (and price point) vs. traditional beer offerings 

Lean into the fall season

Boost basket size with cider pairing suggestions and create excitement around seasonal offerings, capitalizing on the autumn seasonality and harvest celebrations.

It's cider's time

Retailers can benefit from cider’s higher margins (and price point) vs. traditional beer offerings, especially at a time when cider is naturally over-indexing compared to beer.

Discover the World of Cider

Participate in NCM

NCM Cidery Submission

NCM Form capturing details of participating cideries

NCM Cidery Event Submission

NCM form to capture participating Cidery Events