Distributor Benefits

We know cider is easy to celebrate all year long, but National Cider Month is the celebration worth joining as consumer interest increases in the fall season. Here are some reasons your distribution company should participate this year:

• 90% of distributors participating in NCM have their best sales month of the year in October  

• 100% of participating distributors have NCM (October) as a Top 2 sales month of the year 

• NCM focus brands have their highest ROS in October and average a 15% higher ROS during NCM 

• Receive ready-to-use marketing toolkit that reduces your promotional costs and staff time 

• Differentiate your portfolio from competitors who focus primarily on traditional beer 

• Strengthen your retail relationships by offering accounts proven seasonal sellers 

• Gain free exposure through our national press and social campaigns that drive consumer demand to your accounts
• Create cross-selling opportunities by leveraging cider’s pairing potential with your existing portfolio